With the many concepts of Industry 5.0 already lending fantastic possibilities to manufacturing industries across the board, the disruption potential of its components in the world of beverage manufacturing is nothing short of groundbreaking. Beer, Wine, and Spirits are some of the most complex and subjective tastes being explored among discerning palates the world over. Here’s how AI and mass personalization are bringing a personal touch to these industries.
A New App For Your Tastebuds: Gastrograph
The beverage aisles of convenience stores, groceries, and big-box stores offer the illusion of diversity, with dozens, if not hundreds, of drinks available for purchase. However, these beverages have undergone massive amounts of testing and QA to market them to the widest audience possible. The overarching “cast the widest net” philosophy of food and beverage manufacturers has left a sour taste in the mouths of many consumers. CEO of NYC-based Analytic Flavor Systems, Jason Cohen, offered as much in an interview with The New Food Economy, “My take is that pretty much all the food and beverage products on the market today are awful,” he explains. “There are literally no products engineered for me.” And Cohen is right. Manufacturers have formulated snacks and drinks for decades with the right amount of salt, sugar, and fat to hit the proverbial “sweet-spot” for consumers. What Cohen’s start-up aims to do is enable consumers to find the foods that fit their ideal flavor profile. How does he plan to do so? Artificial Intelligence.